

Founded in 1900, The Sincere Company Limited is one of the Hong Kong’s oldest and most respected retail groups. During 1930s to 1940s, Sincere was reputed as top of the four largest department stores in Shanghai. The Group is mainly engaged in the retailing business and actively bringing high quality products from all over the world, including fashion apparel, shoes and handbags, sports equipments, household, electrical, bedding and bath, travel, and food merchandises. Currently, The Group has three department stores in Hong Kong located at Central, Mong Kok, Sham Shui Po where the Mong Kok Store is the flagship with over 40,000 sq ft.
The core of Sincere’s success is its unwavering dedication to quality service and customer satisfaction. Through its chain of department stores, the Company strives to provide consumers with a competitive range of merchandise at affordable prices. Sincere’s on-going commitment to prudent expansion in Hong Kong and China demonstrates the Company’s determination to sustain its position as a leading retailer into the next century and beyond.