The Sincere Company Ltd
Company Profile

Founded in 1900, The Sincere Company Limited is one of the Hong Kong’s oldest and most respected retail groups. During 1930s to 1940s, Sincere was reputed as top of the four largest department stores in Shanghai. The Group is mainly engaged in the retailing business and actively bringing high quality products from all over the world, including fashion apparel, shoes and handbags, sports equipments, household, electrical, bedding and bath, travel, and food merchandises. Currently, The Group has four department stores in Hong Kong located at Central, Mong Kok, Sham Shui Po and Tsuen Wan where the Mong Kok Store is the flagship with over 40,000 sq ft. While in 2012, The Group cooperated with A.S. Watson and launched the newest retailing concept store, SU-PA-DE-PA at Yau Tong, to bring the true one-stop shopping destination to East Kowloon. While retailing continues to be the core business of Sincere, the Group has diversified into property investment, property development and securities trading. Since 1972, Sincere has become a listed company on the main board of the Hong Kong Stock Exchange. As at the last reported financial statements in August 2015, the Group has recorded a net asset value of nearly HK$300 million and has employed more than 350 employees.

Sincere Department Store is one of the members in Quality Services Association (QTSA). We have been accredited by The Quality Tourism Services Scheme for 18 years. We provide clearly displayed prices and display clear product information. During the assessment period of October - December 2018, Sincere Department Store has scored the highest percentage within Department Service Category in the “HKRMA Mystery Shopper Programme”, and become the “Service Category Leader”. Sincere Department Store will continue to provide excellent service and products to Hong Kong citizen and tourists.


The core of Sincere’s success is its unwavering dedication to quality service and customer satisfaction. Through its chain of department stores, the Company strives to provide consumers with a competitive range of merchandise at affordable prices. Sincere’s on-going commitment to prudent expansion in Hong Kong and China demonstrates the Company’s determination to sustain its position as a leading retailer into the next century and beyond.