Join our VIP Rewards Program

To enjoy umlimited privileges

Exclusive Benefits

  • VIP member will enjoy 10% off on regular priced Men's/Ladies' Wear, Men's/Ladies' Shoes, Children's Shoes, Handbags, Outdoor and Sports department merchandise and 5% off on regular priced electrical and houseitems, exclude concession counters. Such discount does not apply to fixed price merchandises, designed counters and items.
  • Every HK$1 net spending will be rewarded 1 point (spending under HK$1 is not eligible for point collection). All eligible points will be credited to the relevant VIP account automatically.
  • Upon collection of 4,000 points on or before the point expiry date, VIP members could redeem a Sincere Cash Coupon worth HK$80 or $100.


  • Customers who make cumulative net spending of HK$500 at Sincere Department Stores within 3 consecutive months could apply for the VIP membership.
  • Sincere Roadshow customers are eligible to apply for Sincere VIP Membership Program with a same day accumulative spending of HK$500.